how to do dental seo Can Be Fun For Anyone



Consumers want the latest style in automobiles, the latest fashions from Paris, and the cutting edge in technology. Patients are gun-shy about embracing experimental medicine or cutting edge technology when it comes to improving their health or enhancing their bodies.

That's why doctors on the cutting edge in their area of specialty need public relations. The message of success, convenience, and safety must be conveyed because medical consumers are much more reluctant to be among the first to accept a new medical technique than are buyers of automobiles, computers, furniture or fashion.

Of course, sick people want to be treated with the very latest equipment, method or drug. They just don't want to be the first! And so an innovative doctor introducing new equipment or a new treatment method needs the assistance of a public relations/marketing professional to be successful.

No one will agree to eye surgery without being convinced the procedure is absolutely safe. No woman will ever agree to breast augmentation or vaginal rejuvenation without feeling absolutely comfortable about the practitioner. The more sensitive the procedure the greater the need for public relations.

It has been my experience that a well-thought out and executed public relations/marketing plan will overcome reluctance by patients to embrace medical innovations. In my practice that certainly has been the case.

While working with prominent doctors over the past several years, I have developed successful marketing campaigns for plastic surgery, LASIK surgery, dental surgery, liposuction and BOTOX. Among the most successful methods is to arrange for radio, television and sports personalities to have the surgery or treatment free and then give testimonials on how great this new surgery or treatment has been for them. I've also arranged for endorsements by popular sports, TV and radio celebrities to help convince customers that it is safe and desirable to use the elective medical procedure.

One of my earliest medical clients, who serves as an insightful test case for the theme of this article, is the Windsor Laser Eye Institute (WLEI) founded by Dr. Fouad Tayfour who today is a household name in the Detroit-Windsor market.

When the WLEI became my client Dr. Tayfour was not a household name in Southeast Michigan. The FDA had not yet approved laser eye surgery and so it was only available in Canada. Dr. Tayfour, a pioneer in Canada and the U.S., opened a clinic in Windsor across the river from Detroit. Thus, because of Windsor's close proximity to Detroit, Dr. Tayfour wanted to reach out to the Greater Detroit metropolitan area.

While there was interest in laser vision as a substitute for prescription glasses or contact lenses, initially there was not a flood of traffic over the Ambassador Bridge to the clinic. People are very sensitive about their eyes and very hesitant about being among the first to embrace this revolutionary approach. What about side effects or complications down the road? How uncomfortable is the procedure? How long will the correction last? Will it damage my eyes? And added to these concerns was the fact that the procedure did not have FDA approval and was not covered by health insurance.

One of the first steps was to prepare a set of documents for a press kit to explain what the laser procedure involved, what the benefits were, and facts to overcome concerns about side-effects, pain, discomfort, etc. The press kits were distributed to radio, newspaper and television reporters, and to sports figures, talk show hosts, and other celebrities in the Detroit market. News reports were filed and radio celebrities began talking about this new procedure across the river. Dr. Tayfour then performed the procedure free of charge to sports figures, celebrities, and media personalities who then spread the word further. These respected and well-known celebrities also issued endorsements for laser vision. As part of this campaign I arranged for two laser vision surgical procedures to be televised live, which really had a positive impact on patients!

We created a buzz campaign and soon everyone was talking about laser vision and how wonderful it was. The trips became so frequent from Detroit to Windsor that when the immigration officials in the booth asked, "Why are you coming to Canada" and heard "to get laser eye surgery" they just waved them on by Dr. Tayfour then launched an intense television advertising campaign that cemented his status as a household word in the region. But the groundwork to that happening was a targeted media campaign and selected endorsements.

This was not just a classic textbook approach to media promotion and niche marketing where you tear out a page and cover the bulleted points. The media coverage particularly was successful because I have invested the hard time needed cultivating media contacts and establishing their trust. Now when they get a pitch from me, the editor/reporter trusts me and knows the facts presented will be accurate. If you don't establish the relationship and trust first, your carefully planned press kit when landing on the editor's desk will end up in the wastebasket within 20 seconds. PR is not about gloss and glitter; it's about relationships and trust.

Consumers want the latest style in automobiles, the latest fashions from Paris, and the cutting edge in technology. Patients are gun-shy about embracing experimental medicine or cutting edge technology when it comes to improving their health or enhancing their bodies.

That's why doctors on the cutting edge in their area of specialty need public relations. The message of success, safety, and convenience must be conveyed because medical consumers are much more reluctant to be among the first to accept a new medical technique than are buyers of automobiles, computers, furniture or fashion.

Of course, sick people want to be treated with the very latest equipment, method or drug. They just don't want to be the first! And so an innovative doctor introducing new equipment or a new treatment method needs the assistance of a public relations/marketing professional to be successful.

No one will agree to eye surgery without being convinced the procedure is absolutely safe. No woman will ever agree to breast augmentation or vaginal rejuvenation without feeling absolutely comfortable about the practitioner. The more sensitive the procedure the greater the need for public relations.

It has been my experience that a well-thought out and executed public relations/marketing plan will overcome reluctance by patients to embrace medical innovations. In my practice that certainly has been the case.

While working with prominent doctors over the past several years, I have developed successful marketing campaigns for plastic surgery, LASIK surgery, dental surgery, liposuction and BOTOX. Among the most successful methods is to arrange for radio, television and sports personalities to have the surgery or treatment free and then give testimonials on how great this new surgery or treatment has been for them. I've also arranged for endorsements by popular sports, TV and radio celebrities to help convince customers that it is safe and desirable to use the elective medical procedure.

One of my earliest medical clients, who serves as an insightful test case for the theme of this article, is the Windsor Laser Eye Institute (WLEI) founded by Dr. Fouad Tayfour who today is a household name in the Detroit-Windsor market.

When the WLEI became my client Dr. Tayfour was not a household name in Southeast Michigan. The FDA had not yet approved laser eye surgery and so it was only available in Canada. Dr. Tayfour, a pioneer in Canada and the U.S., opened a clinic in Windsor across the river from Detroit. Thus, because of Windsor's close proximity to Detroit, Dr. Tayfour wanted to reach out to the Greater Detroit metropolitan area.

While there was interest in laser vision as a substitute for prescription glasses or contact lenses, initially there was not a flood of traffic over the Ambassador Bridge to the clinic. People are very sensitive about their eyes and very hesitant about being among the first to embrace this revolutionary approach. What about side effects or complications down the road? How uncomfortable is the procedure? How long will the correction last? Will it damage my eyes? And added to these concerns was the fact that the procedure did not have FDA approval and was not covered by health insurance.

One of the first steps was to prepare a set of documents for a press kit to explain what the laser procedure involved, what the benefits were, and facts to overcome concerns about side-effects, pain, discomfort, etc. The press kits were distributed to newspaper, radio and television reporters, and to sports figures, talk show hosts, and other celebrities in the Detroit market. News reports were filed and radio celebrities began talking about this new procedure across the river. Dr. Tayfour then performed the procedure free of charge to sports figures, celebrities, and media personalities who then spread the word further. These respected and well-known celebrities also issued endorsements for laser vision. As part of this campaign I arranged for two laser vision surgical procedures to be televised live, which really had a positive impact on patients!

We created a buzz campaign and soon everyone was talking about laser vision and how wonderful it was. The trips became so frequent from Detroit to Windsor that when the immigration here officials in the booth asked, "Why are you coming to Canada" and heard "to get laser eye surgery" they just waved them on by Dr. Tayfour then launched an intense television advertising campaign that cemented his status as a household word in the region. But the groundwork to that happening was a targeted media campaign and selected endorsements.

This was not just a classic textbook approach to media promotion and niche marketing where you tear out a page and cover the bulleted points. Because I have invested the hard time needed cultivating media contacts and establishing their trust, the media coverage particularly was successful. Now when they get a pitch from me, the editor/reporter trusts me and knows the facts presented will be accurate. If you don't establish the relationship and trust first, your carefully planned press kit when landing on the editor's desk will end up in the wastebasket within 20 seconds. PR is not about gloss and glitter; it's about relationships and trust.

As part of this campaign I arranged for two laser vision surgical procedures to be televised live, which really had a positive impact on patients!

As part of this campaign I arranged for two laser vision surgical procedures to be televised live, which really had a positive impact on patients!

Today's prospective patients are digital consumers and searchers - which means that marketing your medical practice requires being where your prospective patients are!

SEO marketing objectives of generating new patients and encouraging existing patients to return, use digital properties such as your website, to generate increasing visitor traffic for conversion to new patients. Medical marketing must therefore use digital media channels to get the medical marketing message across to prospective patient digital consumers.

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